PolarEdge Designs … the alter-ego of Geoff Sanford
A one-man freelance design option for any business looking to take back “their” marketing.
I believe in the structure, forward thinking and the support that an advertising/marketing agency can provide to a client (as my day job has me working as a Senior Interactive Designer for an aforementioned marketing agency), but I also see the strength and trust with being comfortable with a singular person whom can be an asset and understanding your brand as a whole to handle those intermediate projects without the constant contact or work between with a marketing agency.
Over the past 15 years I have called myself a graphic designer first and foremost, if only to impress the girls, yet I have skills and passions in many areas of computing, internet, programming, design, usability and troubleshooting. Okay, I lied a little. I’m not passionate about troubleshooting but I seem to have a mind that’s tuned to that sort of thing. My skills have been built from my B.A. from Hamilton College and developed through the years from 4 different media agencies. The bit about impressing girls is true though. It happened once.
I have been called a pragmatist and while that might sound boring, I like to make all my designs as simple in wireframe, practical and logical as possible and if I manage to make them look great too then I feel I’ve succeeded. I’m really a ‘wow’ kinda guy, but I do create stuff that works nicely and looks good. I tend to add all the bells and whistles after all problems and wishes have been functioned into the design.
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.
I’ll be honest here, it doesn’t happen often. I spend a good portion of my day in front of the screen, designing, researching and sometimes just playing around. But, aside from the geek stuff I do allow myself to get out and about too. I enjoy being in the Adirondack Mountains, exploring and the fresh air. Music, BBQs, golf and entertaining my three children pretty much sums up the remainder of my time.